The Increase of Emojis in Marketing

 

Posted on Feb 11, 2016

Do you know how to speak emoji? The popularity of using emojis is on the increase for brands and it is seen as a relevant factor of current marketing.

 

It’s important to speak the language of your target audience, and with 92% of online users using emojis, many brands have begun to use them.

 

Scientists discovered that when we look at a smiley face, the same parts of the brain are activated as when we look at a real human face. Emojis actually change our mood, and we might even alter our expressions to match the emotion of the emoji. The ability of emojis to humanise messaging is one of the reasons why brands started to integrate them into marketing campaigns.

The use of emojis provides instant understanding as visuals are processed 60,000 times faster than text! Emojis are also concise. With text limitations on the likes of Twitter, brands can use emojis to help express their message.

Tiffany Williams Account Manager at Why Media suggests “If you can use emojis to tap into the emotions of your audience, great! But don’t use emojis in every piece of content just to have them there. Take for example, House of Fraser’s recent criticised #Emojinal campaign, many people said that it did not fall within the brand identity, although I believe it was a great PR stunt!”

Ultimately, emojis are an amusing quirk of modern communication and exist playfully between pictures and words.


Here are some ways brands have used Emojis -

Virgin Active -

 

 

Footlocker -


 

 

Star Wars -


 

 

 

Sources

http://sproutsocial.com/insights/emoji-marketing/

http://www.thedrum.com/opinion/2015/05/19/emojis-marketing-it-time-your-brand-put-smiley-face

http://www.campaignlive.co.uk/article/virgin-active-launches-fitness-emojis/1378021#fsVdj5h3FgeHZdMU.99