During May 2012, Why Media were approached by leading charity Sense UK to help assist with an Adword campaign in order to raise awareness of the Three Peaks Challenge. Sense UK are a British charity who help aid those with visual and hearing impairments.
In order to help raise awareness and sponsorship for the Three Peaks Challenge , Sense UK were seeking online specialists with a clear understanding of target audiences and Adword campaigns on platforms like Google.
Taking the needs of Sense UK in hand, Why Media created a clear and coherent campaign based around a set of key search terms including; ‘Three Peaks Challenge’ and ‘Support Sense UK’. The campaign spanned across a three week period and gained top rankings on Google with immediate effect.
Victoria Wray, Senior National Events Fundraiser had this to say, “I was very happy with the service I received from Why Media, in particular from my Account Manager Rowen who was approachable, knowledgeable and continued to go the extra mile, even once the campaign had ended. I was supplied with weekly reports allowing me to monitor the success. Pricing was very reasonable and I would most certainly use Why Media again.”