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Some news and views from us and the industry


Google Forced to Make Mobile Search Updates to Compete with Facebook

Search Engine giant, Google this week (Wednesday 19th July 2017) announced that it is to make a series…


Why Every Business Should Be Using More Than One Social Media Platform.

According to Forbes, 93% of marketers use social media in order to reach out to their customers and leads.


Why Animation is Important

Animation has existed in a number of forms for many of years, however, over time it has been integrated…


Rise of Social Seniors

Baby Boomers (those aged between 65-74) are in fact one of the fastest growing demographics delving into…


The Year of GIF-Mania

Is it an image? is it a video? No, it’s a “Graphics Interchange Format”! (GIF)


Facebook Advertising - Why This Should be Part of Your Digital Strategy

Up until about ten years ago, businesses reached their target audience by taking out an advertisement…


How Your Website Can Affect Your Brand

In this digital age, technology is continuously evolving and the internet is saturated with content and…


Email Marketing is still in full power after all these years

During this incredible technological evolution, dozens of different digital marketing categories have…


THE HUMANISATION OF MARKETING: WHY IT IS SUCH A HOT TOPIC

The ‘Humanisation of Marketing’ is to portray or endow a brand with human characteristics such as injecting…


Google Advertising: The Myth & The Power

Statistics show that the first position on Google search results has a 34.36% clickthrough rate, opening…


Nike set to sell on Instagram as it looks to appeal to younger customers

Sportswear brand Nike is on the hunt for younger customers after deciding to broaden sales to Instagram.


The Big Debate: Is becoming an ‘ecosystem’ brand the only way to win…

Connected and convenient, ‘ecosystem’ brands like Amazon and Google may have the greatest potential for…


 

 

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